- Iithegi zesihloko ( - ) chaza uluhlu olucacileyo loluhlu olunceda abasebenzisi, iinjini zokukhangela kunye noncedo lwetekhnoloji.
- I-H1 enye, echazayo kunye ne-H2 kunye ne-H3 eyalelwe ngokufanelekileyo izihloko ziphucula i-SEO, ukufikeleleka kunye nokufundeka ngokubanzi.
- Iimpawu zeHTML zeSemantic ( , , , ) kudityaniswe nezihloko zenza uxwebhu olunentsingiselo, ulwakhiwo olunokukhangelwa.
- Kuphephe ukugxilwa kwamagama angundoqo, ukutsiba amanqanaba eentloko kunye nokusebenzisa izihloko kwisitayile kuphela; vumela i-CSS iphathe inkangeleko kunye nezihloko zokuphatha isakhiwo.
Iithegi zesihloko se-HTML sesinye seziqwengana ezincinci zekhowudi ezithatha isigqibo ngokuzolileyo ukuba ngaba iphepha lakho livakala licacile, lisebenziseka kwaye linobuchule, okanye njengodonga lwesicatshulwa. Babumba indlela abantu abafunda ngayo umxholo wakho, indlela abafundi besikrini abawutolika ngayo kunye nendlela iinjini zokukhangela eziqonda ngayo ukuba iphepha ngalinye lithetha ngantoni.
Xa ucwangcisa izihloko ngokufanelekileyo kwi-HTML, wakha itheyibhile ephilayo yemixholo yabantu kunye noomatshini. Oko kuthetha ukukhangela lula, ukufikeleleka okungcono, umxholo othe kratya weGoogle kwaye, ukuba wenza izinto ngokufanelekileyo, amathuba angcono okuhlela izihloko ezibalulekileyo kuwe.
Ziziphi izihloko ze-HTML kwaye kutheni zibaluleke kakhulu
Izihloko ze-HTML ziithegi ezisuka ukuya echaza izihloko nezihlokwana kuxwebhu. Baseka uluhlu olucacileyo lweenkcukacha: ngowona mxholo wephepha, yazisa amacandelo amakhulu, kwaye ngaphaya kokuqhawula loo macandelo kwiinkcukacha ezicacileyo. Zicinge njengesakhiwo sencwadi: isihloko sencwadi, izihloko zezahluko, izihloko zamacandelo, amacandelwana njalo njalo.
Ngokungafaniyo nezikhongozeli zegeneric ezifana , izihloko zinentsingiselo yentsingiselo ecacileyo. Iibhrawuza, ii-injini zokukhangela kunye neetekhnoloji ezincedisayo zinokuzibona zonke kwaye zibonise indlela umxholo ohlanganiswe ngayo kwaye zeziphi iindawo ezibaluleke ngakumbi. Yiyo loo nto ukutshintshwa kwezihloko ngemihlathi engaphezulu okanye ukwenza isitayile sokubhaliweyo okungafunekiyo kukhulu kwaye kungqindilili luluvo olubi ukusuka kwi-SEO zombini kunye nemibono yokufikeleleka.
Izihloko ngaxeshanye zinceda abaphulaphuli abathathu: abafundi, iinjini zokukhangela kunye noncedo lobuchwepheshe. Kubafundi, banqunqa umxholo kwiibhloko ezilawulekayo kwaye bawenze ube lula. Kwiinjini zokukhangela, ziqaqambisa imixholo ephambili kunye nezihloko ezingaphantsi. Kubafundi besikrini, benza ulwandlalo olunokuhamba oluvumela abasebenzisi ukuba batsibe kwiindawo abazikhathaleleyo endaweni yokumamela umgca wephepha lonke ngomgca.
Xa zisetyenziswa ngokungakhathali, izihloko zinokwenza umonakalo omkhulu kunokulunga. Ukutsiba amanqanaba, ukuhlohla amagama angundoqo okanye ukuwasebenzisa kuphela kwisitayile esibonakalayo kuphazamisa ulwakhiwo olunengqiqo yoxwebhu. Oko kubhideka kuvakala kubasebenzisi abalahlekayo, ngeenjini zokukhangela ezitolika gwenxa izihloko, kunye nabantu abasebenzisa abafundi besikrini abaxhomekeke kwizihloko njengesixhobo sabo sokuqala sokukhangela.
Iindidi zeethegi zesihloko ze-HTML (H1-H6) kunye nendima yazo
I-HTML ichaza amanqanaba amathandathu ezihloko: , , , , kwaye . Basuka kwezona zinto zibalulekileyo ( ) okungabalulekanga ( ). Ngokwenyani, uninzi lweesayithi azifane zifune ngaphezulu kune , kwaye ukuba uzifumana ufikelela okanye rhoqo, luqhele ukuba luphawu umxholo wakho ungowamaphepha amaninzi endaweni yomqulu omnye omkhulu.
H1: isihloko esiphambili sephepha
I-H1 yintloko eyintloko echaza isihloko ngokubanzi sephepha. Kufuneka iphendule umbuzo othi: "Lithetha ngantoni eli phepha?" kubo bobabini abasebenzisi kunye neenjini zokukhangela. Ngenxa yokubaluleka kwayo, yindawo yendalo ukubandakanya igama eliphambili okanye ibinzana eliphambili ofuna ukuba iphepha libekwe kwindawo-ngaphandle kokukhala kwerobhothi.
Eyona ndlela ilungileyo kukusebenzisa i-H1 enye kwiphepha ngalinye. Iinjini zokukhangela zanamhlanje zikwazi ukuphatha izinto ezininzi ze-H1 ngobuchule, kwaye iGoogle itshilo ngokucacileyo ukuba ayiphuli iinkqubo zabo, kodwa ukusuka kwi-SEO kunye nokufikelela kwindawo, enye i-H1 ecacileyo igcina ulwandlalo loxwebhu lulula kwaye luqikelelwa. Ii-H1 ezininzi zikholisa ukufiphalisa ugxininiso kwaye zenze ulwakhiwo lube nzima ukutolika.
I-H1 kufuneka ibe yimfutshane, ichaze kwaye inyanzelise. Ihlala ifana nesihloko esibonakalayo senqaku okanye iphepha lemveliso. Ngelixa kunganyanzelekanga ukuba ifane neHTML ithegi eboniswe kwii-SERPs kunye neethebhu zesiphequluli, i-H1 kufuneka ihambelane ngokucacileyo nayo ukuze abasebenzisi bangamangaliswa kukungafani phakathi kwesiphumo sokukhangela kunye noko bakubonayo kwiphepha.
Umahluko phakathi kwe-H1 kunye ne-HTML ithegi
I-H1 ibonakala ngaphakathi komzimba wephepha, ngelixa i ithegi ihlala <intloko> icandelo kwaye iboniswe kwiziphumo zokukhangela kunye neethebhu zebrawuza. Zombini zibalulekile kwi-SEO kodwa zisebenza iindima ezahlukeneyo. I-H1 ikhokela abafundi xa befika kwiphepha; i ithegi iqinisekisa abasebenzisi ukuba bacofe kwindawo yokuqala kwaye inike iinjini zokukhangela inkcazelo ehlangeneyo yesihloko esiphambili sephepha.
Ilungile ngokugqibeleleyo kwi-H1 kunye ukuba bahluke, ukuba nje bahlala bezalana ngokusondeleyo. Ii-SEO ezininzi zikhetha okufutshane kancinci, cofa-yenziwe kakuhle (ukuphepha ukunqunyulwa kwee-SERPs) kunye ne-H1 echaza ngakumbi elungiselelwe abafundi abasele bekwiphepha.
H2: izihloko zecandelo eliphambili
Izihloko ze-H2 zahlula umxholo ube ngamacandelo amakhulu phantsi kwesihloko esiphambili. Ukuba i-H1 yakho ibiyisihloko sencwadi, ii-H2 beziya kuba zizihloko zezahluko. I-H2 nganye yazisa umxholo ongaphantsi owahlukileyo, okwenza kube lula kubasebenzisi ukuskena iphepha kunye neenjini zokukhangela ukubona amaqela anengqondo ezimvo.
Ukusuka kumbono we-SEO, ii-H2 yindawo efanelekileyo yokubandakanya amagama angundoqo ahambelanayo kunye nokwahluka kwe-semantic. Banceda ukucacisa imixholo yesibini ngaphandle kokulayisha ngaphezulu kwe-H1. Ii-H2 ezibhalwe kakuhle zinokude zibe ngabaviwa kwiziphumo ezityebileyo ezifana neziqwengana ezibonisiweyo, ngakumbi kwindlela yezikhokelo kunye nesimbo soluhlu lwamanqaku.
H3: amacandelwana ngaphakathi kweebhloko ze-H2
Izinto ze-H3 zihlala phantsi kwezihloko ze-H2 kwaye zikuvumela ukuba wahlule icandelo ngalinye eliphambili libe ngamaqhekeza amancinci, anokugaywa ngakumbi. Kumanqaku amade okanye antsokothileyo, ii-H3s zithintela iibhloko ezinkulu zeteksti kwaye zikhokela abafundi ngokwenyathelo nenyathelo leenkcazo okanye ukucazululwa kwengcamango.
Ukubandakanya ukwahluka komsila omde wamagama akho angundoqo ngaphakathi kwe-H3s kunokomeleza ukufaneleka kwesihloko. Kwenziwe ngokwemvelo, oku kunika ii-injini zokukhangela imephu ye-semantic etyebileyo yephepha ngelixa ihlala iluncedo lokwenene kubafundi abafuna iinkcukacha ngaphandle kokulahleka.
I-H4, i-H5 kunye ne-H6: amanqanaba anzulu eenkcukacha
I-H4, i-H5 kunye ne-H6 zisetyenziselwa ukwaphuka kwegranular ngokwanda komxholo ophantsi kwe-H3 nangaphezulu. Azixhaphakanga kwintengiso eqhelekileyo okanye kumaphepha eblogi, kodwa anokuba luncedo kumaxwebhu obugcisa, umxholo wezomthetho, okanye izibonelelo zeencyclopedic apho indlwane enzulu ingenakuthintelwa.
Nangona izihloko zomgangatho osezantsi zinobunzima obuthe ngqo be-SEO, zisacokisa ulwakhiwo loxwebhu kwaye zincedisa ukuhamba. Ukuzisebenzisa ngokugqithisileyo okanye ukwenza ii-hierarchies ezinzulu ngokugqithisileyo, nangona kunjalo, kunokubabhidanisa bobabini abasebenzisi kunye neetekhnoloji ezincedisayo. Ukuba ufikelela kwi-H5 okanye i-H6 rhoqo, phinda ucinge ukuba ingaba iphepha kufuneka lahlulwe okanye lenziwe lula.
Izihloko, i-HTML yentsingiselo kunye nesakhiwo soxwebhu
Izihloko yinxalenye enye ye-ecosystem ye-HTML ebanzi ye-semantic equka izinto ezifana , , , , , kwaye . Xa udibanisa izihloko neziqalelo zolwakhiwo, udala uyilo olunentsingiselo apho iibhrawuza zinokuguqulela kumthi wofikelelo kubafundi besikrini.
Indlela engeyo-semantic isebenzisa kuphela izinto, iindima kunye neeklasi ukulinganisa isakhiwo. Umzekelo, ukusonga isihloko sendawo yakho kunye nokuhamba kwakho ngaphakathi inokulinganisa i-semantics, kodwa i-verbose kwaye ayinakugcinwa. Ugqiba ukuthembela kwizimvo kunye nezazisi ukugcina nje izinto ezifundekayo kwikhowudi.
Indlela ye-semantic ithatha indawo yezo zikhongozeli zegeneric , , , kwaye . Ngaphakathi ubeka eyakho , nangaphakathi amakhonkco akho. Abakhangeli kunye neetekhnoloji ezincedisayo ziqonde ngokukhawuleza ukuba yeyiphi indawo yesibhengezo sesiza, esihamba kunye nesiqulatho esiphambili, ngaphandle kwemfumba yeendima zeARIA.
Nantsi indlela elula, eyakheke kakuhle uyilo inokujongeka ngokwengqiqo: inqanaba eliphezulu (ibhena yesiza), ilandelwa ngu (ukukhangela okuphambili), enye (indawo yomxholo ephambili), ngokuzikhethela (izinto ezincedisayo) kunye a (ulwazi lwesayithi ngokubanzi). Ngaphakathi , unokuba nayo kwiziqwenga ezizimeleyo (njengezithuba zeblogi) kunye kumxholo ohleliweyo ongelonqaku elizimeleyo.
Ngamnye okanye kufuneka iqulathe isihloko sayo ngokubanzi. Eso sihloko siba sisihloko saloo nxalenye yoxwebhu. Ngaphandle kwayo, abasebenzisi bokufunda isikrini kunye neenjini zokukhangela banobunzima bokuqonda ukuba yeyantoni le nxalenye yephepha.
, , kwaye kumxholo
ichonga umxholo wokuqala wephepha, kwaye kufuneka kubekho kanye kanye ngoxwebhu. Oku kuvumela itekhnoloji ezincedisayo ukuba zitsibe i-chrome ephindaphindwayo (njengeemenyu, iibar ezisecaleni kunye neebhana) kwaye zitsibe ngqo kumxholo ongundoqo ngomyalelo omnye.
yenzelwe ulwazi olubambekayo okanye oluxhasayo. Apha kulapho unokubeka khona iibar ezisecaleni, iibhokisi zokufowunela, amakhonkco anxulumeneyo okanye amanqaku awongezelelweyo. Indima yayo ebalaseleyo "iyancedisana", enceda abasebenzisi bokufunda isikrini ukuba bathathe isigqibo sokuba bayiphonononge okanye bayihoye.
imele umxholo onokuzimela ngaphandle kwephepha apho ivela khona. Cinga ngamanqaku eendaba, izithuba zeblogi, amangenelo eforum, okanye amakhadi emveliso anokuthengiswa kwenye indawo. Ngamnye ngokwesiqhelo inesihloko sayo kwaye inokuqulatha amacandelwana ngaphakathi.
yeyokucwangcisa umxholo oyeleleneyo xa kungekho siqalelo sithe ngqo sesemantiki singena. Amacandelo kufuneka aqhele ukuba nesihloko esawo; ngaphandle kwayo, bongeza ixabiso elincinane kulwandlalo loxwebhu kwaye bangenza nje ingxolo kubasebenzisi bobuchwephesha abancedisayo.
Indlela izihloko eziluchaza ngayo ulwandlalo loxwebhu
Izihloko ngokwengqiqo zichaza ulwandlalo loxwebhu, nangona iibhrawuza zingazange ziphumeze ngokupheleleyo i-algorithm yolwandlalo lwe-HTML5 yoqobo. Abasebenzisi bokufunda isikrini bahlala bexhomekeke kulwandlalo oluchaziweyo ngokutsiba ukusuka kwesinye isihloko ukuya kwesinye, okanye ngokujonga uluhlu lwazo zonke izihloko ezikwiphepha ukwenza isigqibo sokuba uye phi.
Kwabo basebenzisi, umyalelo wesihloko onengqondo ubalulekile. Ukuba ne ilandelwa yi- kunye no phakathi kufana nokutsiba ukusuka kwisahluko sesi-2 ukuya kwicandelwana lesi-4.3 kungekho candelo lesi-3 ukuvala umsantsa. Nangona ingeyompazamo yobugcisa, yenza ukuba ulwakhiwo lube nzima ukulandela.
Musa ukusebenzisa izihloko ukuze ufumane umbhalo omkhulu okanye ongqindilili. Olo hlobo lwe-hack ebonakalayo luphula isakhiwo semantic. Ukwenza isimbo esisulungekileyo, thembela kwi-CSS (ubungakanani befonti, ubunzima befonti, imida, njl.njl.) kwaye usebenzise izihloko ezifanelekileyo kuphela xa ungenisa icandelo elitsha ngokunyanisekileyo okanye icandelwana lomxholo.
Izihloko kunye ne-SEO: indlela iinjini zokukhangela ezizisebenzisa ngayo
Ii-injini zokukhangela zahlula-hlula izihloko ukuqonda ubume besihloko kunye nokubaluleka okuhambelanayo. I-H1 ibaxelela umxholo oyintloko wephepha, ngelixa i-H2 kunye ne-H3 izihloko zityhila ii-subtopics ezinkulu kunye neenkcukacha ezixhasayo. Olu lwakhiwo lunika abakhasi "imephu" ekhawulezayo phambi kokuba bangene kumbhalo womzimba opheleleyo.
Amaphepha anoluhlu lwesihloko olucacileyo, olunengqiqo lukholisa ukuba lula ukuzalathisa kunye nokuhambelana nemibuzo efanelekileyo. Uphando kunye namava oshishino ahlala ebonisa ukuba umxholo owenziwe kakuhle unokufikelela kumanqanaba aphezulu kunye nokucofa okungcono kunye neemetrics zokuzibandakanya kuneendonga ezingalungiswanga zombhalo.
Ukubeka amagama angundoqo kwizihloko kusebalulekile, kodwa akukho ndawo ikufutshane kakhulu njengoko kwakunjalo kwiminyaka eyadlulayo. UGoogle ngoku uthembele kuhlalutyo oluntsonkothileyo lwe-semantic kunokubala igama elingundoqo elilula. Ngeso sizathu, izihloko kufuneka zibeke phambili ukucaca kunye nokuba luncedo ngaphezu kokuphindaphinda kwegama elingundoqo.
Izihloko ezilungileyo zihlala ziphendula ngokuthe ngqo injongo yomsebenzisi okanye isipili ngendlela abasebenzisi ababiza ngayo imibuzo. Imixholwana ejongeka njengemibuzo yendalo (“Iizihloko ze-HTML zichaphazela njani ukufikeleleka?”) zingakunceda ukuba ulungele ukufumana iziqwengana eziveziweyo, iziphumo ezityebileyo ze-FAQ okanye iibhokisi ezithi “Abantu nabo bayabuza” xa zidityaniswe neempendulo ezimfutshane, ezakhiwe kakuhle phantsi kwazo.
Ukusetyenziswa kwamagama angundoqo kwizihloko ngaphandle kokuwubaxa
Kusebubulumko ukubandakanya igama lakho eliphambili kwi-H1 kunye nokuluka amagama ahambelanayo kwii-H2 kunye nee-H3s apho zihambelana ngokwemvelo. Oko kwathiwa, ukugxilwa kwegama elingundoqo-ukuphindaphinda ibinzana elifanayo ngokungekho ngokwemvelo kwisihloko ngasinye-yindlela yeklasi yokuqalisa iimpawu ze-spam kunye nokonakalisa zombini i-rankings kunye nokuthembela komsebenzisi.
Indlela yanamhlanje kukusebenzisa izihloko ukubonisa imibuzo yokwenyani kunye nezihloko ezingaphantsi abasebenzisi abazikhathaleleyo. Esikhundleni sokubhala "izihloko ze-HTML ze-SEO" kahlanu, unokuba nezihloko ezinjenge "Indlela izihloko ze-HTML eziphucula ngayo ukufikeleleka" okanye "Iimpazamo eziqhelekileyo xa usebenzisa iithegi zesihloko". Ezi zantlukwano zityebisa ukufaneleka kwemixholo ngaphandle kokujonga ukukhohlisa.
Izihloko ezizodwa kunye nokuphepha ukutyiwa kwabantu
Iphepha ngalinye kufuneka libe ne-H1 eyodwa kunye nezihloko eziphambili ezizodwa. Ukuphinda i-H1 efanayo kumaphepha amaninzi kunokubhida iinjini zokukhangela malunga nokuba yeyiphi i-URL ekufuneka ibekwe kumbuzo onikiweyo kwaye kunokukhokelela kwi-cannibalisation yegama elingundoqo, apho amaphepha akho akhuphisanayo.
Ukuba amaphepha amabini agubungela izihloko ezahlukeneyo ngokunyanisekileyo, phatha i-H1 kunye nezihloko eziphambili ngokufanelekileyo. Ukuba ziyafana kakhulu, cinga ngokuzidibanisa, ukwahlula ukugxila kwazo okanye ukulungelelanisa unxibelelwano lwangaphakathi kumqondiso wokuba ngubani ofanele ukuba ngoyena unegunya eliphambili kweso sihloko.
Ukufikeleleka: kutheni izihloko zibalulekile kuyilo oluqukayo
Kubasebenzisi bezifundi zesikrini kunye nezinye itekhnoloji ezincedisayo, izihloko zezona ndlela ziphambili zokuphonononga kunye nokuqonda iphepha ngokukhawuleza. Abantu abaninzi abaphulaphuli ukusuka phezulu ukuya ezantsi; endaweni yoko, batsala uludwe lwezihloko, baluhlolisise njengetheyibhile yeziqulatho, baze batsibe ngqo kwiindawo ezibalulekileyo.
Ngaphandle kwesakhiwo sesihloko esicocekileyo, esinengqiqo, abo basebenzisi ngokuyimfuneko banyanzeliswa ukuba babhadule ngokungaboniyo kwiphepha. Uluhlu olucwangciswe kakuhle lwezinto ze-H1-H3 lubanika imodeli yengqondo yomxholo ngemizuzwana. Ukuba ukhe wakroba uluhlu lwencwadi lweziqulatho ukuze wenze isigqibo sokuba kufanelekile na ukufunda, oko kukufutshane kakhulu kwindlela oku kuvakala ngayo.
Izihloko zikwanxibelelana neempawu zomhlaba ezenziwe ngezinto zesemantic ezifana , , kwaye . Abasebenzisi banokutsiba kungekuphela nje kumxholo ophambili okanye imimandla yokukhangela, kodwa naphakathi kwezihloko ezingaphakathi kuloo mimandla, nto leyo eyenza ukuba amaphepha amade abe ngaphantsi kakhulu.
Izikhokelo zokufikeleleka zincoma ukusebenzisa izihloko ukwenza ingqiqo, ulwandlalo oluqikelelwayo, ukuphepha izikhewu kunye nobunzima obungenasidingo. Kumaphepha amaninzi, i-H1 enye, ii-H2 ezininzi kunye nee-H3 ngamaxesha athile zanele. Ukuzalela nzulu kunye namanqanaba angahambelaniyo ahlala enza izinto zibe nzima endaweni yokuba lula.
I-H1 enye ngephepha ngalinye: ukufikeleleka kunye nokuqwalaselwa kwe-SEO
Ngelixa ngokobuchwephesha ungasebenzisa izinto ezininzi ze-H1, ekusebenzeni i-H1 enye ngephepha yeyona inobubele kubasebenzisi bokufunda isikrini kunye neenjini zokukhangela. Iphawula ngokucacileyo "i-node ephezulu" ye-hierarchy yomxholo. Amacandelo aphambili awongezelelweyo asenokumelwa zii-H2 nangaphaya ngaphandle kokunciphisa ugxininiso lulonke.
Ngokwembali kwakukho isiphakamiso esibizwa ngokuba "yi-document outline" i-algorithm eyayiza kuvumela ii-H1 ezininzi kumacandelo ahlukeneyo. Nangona kunjalo, izikhangeli kunye neetekhnoloji ezincedisayo azizange ziphumeze loo algorithm, ngoko akufanele uthembele kuyo. Kusetyenziso lwehlabathi lokwenyani, ii-H1 ezininzi zikholisa ukubangela ukubhideka ngakumbi kunokusombulula.
Isakhiwo vs ubungakanani obubonakalayo: vumela i-CSS iphathe inkangeleko
Enye yezona mpazamo zixhaphakileyo kukukhetha amanqanaba esihloko ngokusekwe kubungakanani befonti oyifunayo endaweni yoluhlu olufunayo. Umzekelo, ukusebenzisa i-H4 ngenxa nje yokuba umxholo wakho uyisitayile esincinci, nangona umxholo ungowaphantsi kwe-H2, wophula ubumbano lwephepha.
Soloko ukhetha izihloko ezisekelwe kwinqanaba lesemantic, uze usebenzise i Ipropathi yokulungelelanisa isicatshulwa se-CSS ukulungisa indlela abakhangeleka ngayo. Unokwenza i-H2 ibonakale ibencinci kune-H3 ukuba uyilo luyayifuna; iinjini zokukhangela kunye neetekhnoloji ezincedisayo azikhathali malunga nobungakanani bepixel, kuphela iisemantics ezisezantsi.
Izihloko ezifihliweyo ngokubonakalayo ngeenjongo zesakhiwo kuphela
Ngamanye amaxesha uyilo loyilo alunayo indawo yesihloko esibonakalayo, kodwa umxholo usafuna enye yokufikeleleka kunye nesakhiwo. Kwezo meko, abaphuhlisi bahlala besebenzisa "isifundi sesikrini kuphela" iklasi ye-CSS efihla isihloko ngokubonakalayo ngelixa besigcina sifumaneka kwitekhnoloji yokuncedisa.
Indlela eqhelekileyo yokujonga ibeka into ngaphandle kwesikrini okanye iyikliphu ngeCSS ukuze ingachaphazeli uyilo kodwa ihlale kumthi wofikelelo. Umzekelo, iklasi ebeka indawo kwi-absolute, ububanzi kunye nobude ukuya kwi-1px kunye neziqeshana zomxholo onokufezekisa oku. Ifanele isetyenziswe ngononophelo, nangona kunjalo, ngenxa yokuba ukungalingani okukhulu phakathi kokubonwa ngabasebenzisi kunye noko kuviwa ngabasebenzisi besikrini kunokubhida.
Akusiyo yonke i-gap yesakhiwo edinga isihloko esifihliweyo, kodwa kumacandelo amakhulu-njengetafile yesiqulatho somxholo okanye ibhloko yokukhangela engundoqo-inokwenza ulwandlalo luhambelane ngakumbi ngaphandle kokudibanisa ukuyila okubonakalayo.
Eyona ndlela ilungileyo yokubhala izihloko ezisebenzayo
Izihloko ezisebenzayo zicacile, zifutshane, ziyachaza kwaye aziguquguquki kulo lonke iphepha. Baxelela abasebenzisi ngokuthe ngqo ukuba balindele ntoni kwisiqwenga esilandelayo somxholo kwaye benze ingqiqo xa beskeniwe bebodwa, njengakwincoko “yoluhlu lwezihloko” zesifundi sesikrini.
Ukugcina izihloko zimfutshane-kaninzi malunga namagama angama-3-5-ngumgaqo olungileyo wesithupha. Ayingomda onzima, kodwa inde kakhulu, izihloko ezinjengesivakalisi zicothisa ukuskena kwaye zijongeka zibhidekile kuyilo. Ukuba ufuna i-nuance eyongezelelweyo, yibeke kumhlathi ongezantsi, ungagxininisi kwisihloko.
Ukungaguquguquki kwisitayile kunye nethoni kuzo zonke izihloko kukwanceda abasebenzisi bakhe imodeli yengqondo yephepha lakho. Ukuba ezinye izihloko ziyimibuzo, ezinye ziyimiyalelo kwaye ezinye zingamabinzana angacacanga, ulwandlalo luvakala lumoshakele. Khetha ipateni ehambelana nomxholo kwaye unamathele kuwo kangangoko.
Uluhlu olunengqiqo kunye nokuqhubela phambili kwenqanaba
Soloko uqhubela phambili kumanqanaba esihloko ngokulandelelana, ngaphandle kokutsiba ezantsi. Emva kwe-H1, sebenzisa i-H2 kumacandelo aphambili. Ngaphakathi kwebhloko ye-H2, sebenzisa i-H3, kwaye ukuba ufuna ngokwenene ukuzahlula ezo, yiya kwi-H4. Ukuhamba ukusuka kwi-H2 ukuya ngqo kwi-H4 kubonisa ukuba inqanaba elithile eliphakathi lilahlekile, elibhidanisa iteknoloji yokuncedisa kunye nabafundi abangabantu ngokufanayo.
Cinga ngezihloko njengezikhongozeli ezifakwe kwindlwane, hayi iilebhile zokuhombisa. I-H3 “ngaphakathi” kwisihloko se-H2, i-H4 ingaphakathi kwaloo H3, njalo njalo. Ukuba isihloko esitsha ngokwengqiqo asiyonxalenye yomxholo wangaphambili, kufuneka sinyukele phezulu kwinqanaba kwaye siqale icandelo elitsha endaweni yokuhlala sihleli ngokunzulu.
Yintoni engenziwa ngeethegi zesihloko
Kuphephe ukuguqula izihloko zibe ziindawo zokulahla igama elingundoqo. Ukuwafaka ngamabinzana aphindaphindayo kusenokwenzeka ukuba kusebenze kwangeentsuku zakuqala ze-SEO, kodwa ii-algorithms zale mihla ziyayibona le nto njengokuziphatha kogaxekile kwaye inokuthoba-inqanaba lamaphepha ngenxa yoko.
Musa ukufihla umbhalo wesihloko ngeenjongo ze-SEO. Ukusebenzisa amaqhinga eCSS ukwenza amagama angundoqo angabonakali kubasebenzisi ababonayo ngelixa uwashiya kuphawulo kuthathwa njengengubo kwaye anokubangela izohlwayo. Ukuba okubhaliweyo akuloncedo kubasebenzisi, akubikho kwisihloko.
Suka ekusebenziseni kwakhona izihloko ezifanayo kumaphepha amaninzi awohlukeneyo ngaphandle kokuba umxholo ufuna oko ngokwenene. Xa zonke iiposti zeblogi kwindawo yakho zine-H2 efanayo "Intshayelelo" okanye "Isiphelo", ezo zihloko zongeza ixabiso elincinci kwiinjini zokukhangela okanye abasebenzisi besikrini. Izihloko ezichaza ngakumbi ("Kutheni izihloko ze-HTML zibalulekile kwi-SEO") ziluncedo kakhulu.
Umsebenzi ophambili wesihloko kukucwangcisa umxholo, hayi ukwenza umbhalo ube mkhulu okanye utsale amehlo. Sebenzisa i-CSS yenkangeleko kunye nezihloko kulwakhiwo, kwaye uya kunqanda uninzi lwemigibe eqhelekileyo eyenzakalisa zombini ukusetyenziswa kunye nomgangatho.
Ubuchwephesha besihloko obukwinqanaba eliphezulu: I-ARIA kunye nemigangatho enzulu
Kwiimeko ezinqabileyo apho ufuna ngokwenene ngaphezulu kwamanqanaba amathandathu olawulo, i-ARIA inokwandisa oko kubonelelwa yi-HTML yemveli. Indima=”isihloko” uphawu loyelelwano oludityaniswe ne-aria-level ikuvumela ukuba uphawule nayiphi na into njengesihloko somgangatho ongafanelekanga, nangaphaya ko-6.
Umzekelo, iziphatha njengesihloko senqanaba lesixhenxe kwiiteknoloji ezincedisayo. Ngokufanayo, ungawubhala ngaphezulu umgangatho we-H3 yokwenyani ngokongeza i-aria-level=”2″ ukuba kufuneka uyiphathe njenge-H2 ngokwesemantiki, nangona oku kuhlala kusonjululwe ngcono ngokulungisa i-HTML yakho.
Ezi ndlela zobuchule zinamandla kodwa kufuneka zisetyenziswe ngononophelo olukhulu. Inkxaso ilungile kubafundi abakhulu besikrini, kodwa ukuthembela kubunzulu, kuluhlu olungaqhelekanga lunokwenza umxholo wakho ube nzima ukuqiqa kunye nokugcina. Kwiimeko ezininzi, ukwahlula umxholo kumaphepha amaninzi okanye amacandelo ohlengahlengiso sisisombululo esicocekileyo nesomelele ngakumbi.
Khumbula ukuba injongo ayikokubonisa ukuba mangaphi amanqanaba ezihloko onokuthi uwafake kwindlwane, kodwa kukunceda abasebenzisi kunye neenjini zokukhangela ukuba baqonde umxholo wakho ngokukhawuleza nangokuchanekileyo. Ukuba ulwandlalo lwakho lujongeka njenge-fractal, mhlawumbi lixesha lokwenza lula.
Xa udibanisa i-hierarchy yesihloko esicingayo kunye nezikhongozeli ze-semantic, i-navigation landmarks efikelelekayo kunye nokusetyenziswa kwegama elingundoqo lendalo, ugcina unamaphepha afundeka lula, kulula ukuwabhala kunye nobungqina bexesha elizayo. Loo ndibaniselwano iphucula ukwaneliseka komsebenzisi, yonyusa iimethrikhi zokubandakanyeka njengexesha elisephepheni kunye nobunzulu beskrola, kwaye inika iinjini zokukhangela yonke into enokubakho ukuba umxholo wakho ufanelekile ukuba ubonakale kwimibuzo ojolise kuyo.
